They’re aimed at someone who’s on the road and feels guilty about not working out, rather than someone who’s truly into fitness and is trying to continue their lifestyle. Lots of hotel brands have a fitness component to their hotel, but what they’re offering isn’t really rooted in a good understanding of fitness. It’s the way we’ll incorporate the fitness and wellness into the hotels. We’re offering something fundamentally different and the response from our members and from the development community has been extremely positive. Some are distinct, but a lot of them are not unique from a programming standpoint. What we’re finding is that there’s a really crowded field out there in terms of hotel brands. The plans are to open up to 75 hotels in total, is that right? We have settled on three words to describe the design of the Hudson Yards hotel: masterful, provocative and inviting. We’re working with Yabu Pushelberg on the design. Nothing to announce yet but active discussions.Ĭan you talk about the design of the Hudson Yards hotel? Yes, we’re actually looking at sites in London. We’re looking at LA, for sure, as well as New York and San Francisco, but we have also had interest in secondary, fitness-orientated cities like Austin, Denver and Seattle. Which markets are you looking at for potential hotels? We’re exploring various potential conversions and new build opportunities – it could be that one of those happens more quickly than Hudson Yards.

However, there’s been a lot of interest from the development community in our offering. We’re well into the design of that hotel. The first Equinox Hotel will open in Hudson Yards in New York City, is that right? I’m lobbying not to have televisions, or at a minimum for them to be concealed. An alarm clock, for example, is a distraction.

Anything that could work against a good night’s sleep will be stripped away. Each of these can be a disrupter and we’re trying to address them all. People have difficulty with beds, bedding, temperature, noise, light pollution, nutrition and their physicality. Educating about effective sleep habits, morning and evening rituals and the effect of the environment contribute to a successful night’s sleep. Certainly a deeper understanding of REM cycles and how they function will play a part. We’ve been studying sleep behaviour with our Health Advisory Board. The hotels will be all about regeneration. How will the design fit with this vision? It will provide traditional spa offerings but will also offer very specific treatments for sports recovery and jet lag. I can’t disclose the size yet but it will be pretty impressive. With regards to the regeneration side of things, our hotels will feature a very significant spa. You’ll still be able to get a piece of chocolate cake if you want, but if you want to stay true to your health regime with your dietary needs, we’ll make that super-easy.

On the nutritional side, we’ll be offering fresh, healthy food and we’ll help you figure out what you should be eating in concert with your workout and travel regime. We want to make it as easy as possible to stay on track. We’re going to take away all the barriers to fitness that come with travel. When you stay at our hotels, you’ll have access to amazing Equinox health clubs, you’ll be able to tie into local community events, to have a trainer if you want and you’ll have access to exercise classes. Movement is something we do very well we’re renowned for it, and it will be a key focus for our hotels. Every part of the Equinox Hotel experience will celebrate the art of travel, and be delivered with our unique point of view: substance with style. The science of fitness for us is synergistic delivery of these pillars that will be customised for the guest.

Equinox’s core philosophy is based on our brand expertise regarding movement, nutrition and regeneration.

Equinox hotel singapore